Patterns and Motifs Museum

2023

Tools and disciplines used:
Adobe InDesign & Illustrator
Brand Design and Guidelines, Publication Design & Packaging Design

Patterns and Motifs Museum was made in my second year of my degree. We were tasked to create a brand identity for a museum, we created all aspects of the brand from the mission statement and values to brand collateral (Membership Packs).

Patterns and Motifs is a museum nestled in the west of Auckland, New Lynn. It’s a museum that celebrates the beauty of patterns and motifs from all cultures. The museum was strategically located in New Lynn to draw tourists and people new to Auckland out of the CBD and into the inner suburbs.

Visual Identity Guideline Book

The guidelines book covers all aspects of the brand from the brand location and values to the design.

Membership Pack

The membership pack was the main collateral we made with our created visual identity. It includes a T-shirt and the membership envelope, including a membership card, brochure, a keychain and stickers